A guide for business owners
The right support depends on what your business needs and what your team can deliver. Use this guide to compare scope, costs, relevant work and reporting before you commit.
Example Marketing is a Sheffield-based agency working with B2B and SME businesses on strategy, training, social media, content and paid campaigns. For an overview of our business and services, visit the Example Marketing homepage.
Choose the type of support
Start with your audience, offer and sales process. Strategy support is useful when you are doing several activities but cannot explain which deserve your time and budget.
Explore marketing strategy sessionsChoose training when you have someone who can own the activity but needs a clearer method. Agree which accounts, skills and practical outputs the session will cover.
Explore social media trainingChoose managed support when you need capacity for planning, content, publishing or campaigns. Agree the responsibilities and approval process before comparing fees.
Explore social media managementIf your main gap is visual material, compare content creation days. If you need campaign management, review paid advertising support. For a team focused on a single channel, see LinkedIn training.
Compare proposals
Write down the service you want to sell, the buyer you need to reach and the action you want them to take. A useful proposal should connect its activities to that brief.
Compare the channels, content formats, shoot time, editing, publishing and reporting included. Ask who supplies information, approves work and responds to enquiries.
Look for a named client, a similar problem and a clear account of the work. For numerical results, ask for the metric, starting point and reporting period. Interactions and enquiries measure different things.
Separate the management fee from advertising spend, content production, software and any setup work. Check VAT, minimum commitments, payment terms and which changes need a new quote.
Agree your contact, review rhythm, approval responsibilities and access arrangements. Clarify who owns accounts, creative files and reporting, including what happens when the work ends.
Define the useful outcome before starting. Track qualified enquiries where possible, alongside the channel measures that explain them. Agree when to review and what would prompt a change.
We can discuss whether strategy, training or delivery is the useful next step.
Look at the work
These examples show the brief and work delivered. Use the full case studies to assess whether the approach is relevant to your own business.
A Sheffield solar and renewables installer needing scripted video creative that could run as paid ads and convert a quote-led audience.
A Sheffield telecoms provider needing content that explained their offer clearly and built trust with local business owners.
Budget and scope
A monthly management fee, a workshop and a content shoot buy different kinds of support. Ask for the deliverables, frequency, approval process and exclusions in writing so you can compare proposals fairly.
Our service pages explain the current options. Check the conditions attached to a starting price: for example, our lower content-day rate requires a commitment to four or more days per year. Advertising media spend is separate from a management fee.
FAQs
Work with Example Marketing
Based at (Google Maps (opens in a new tab) · Apple Maps (opens in a new tab) · Bing Maps (opens in a new tab)). Tell us about your business and the support you are comparing.
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