Choosing between in-house marketing, outsourced support and a combined team starts with your capacity, skills and responsibilities. Use this five-step framework to build a practical brief.
A practical look at how your content, advertising, networking and emails can work together to help people get to know your business and take the next step.
Posting builds trust, paid ads increase reach, and when the two work together, your marketing has a much better chance of turning attention into enquiries.
Social media is not the whole funnel, but it can support every stage when you know what each post is meant to do.
Most LinkedIn profiles state a job title. A good one tells people why they should trust you.
LinkedIn copy is more like messaging than emailing. Make it easy to read and easier to respond to.
Posting is only one part of LinkedIn. The better opportunities often come from knowing where to listen.
Paid ads can get you in front of people quicker, but only if the foundations are ready before the money starts leaving the account.
The best content does not start with 'what shall we post today?' It starts with the action you want people to take.
Facebook and Instagram are not just places to post. They are places to guide people from attention to action.
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